Dollars and Sense

Atlantic City is facing the greatest economic challenge since gaming was legalized in 1978. At the same time, gaming is facing increasing competition from neighboring states – and that competition is growing every year.

When customers have fewer dollars and more choices, common sense would tell you that we should be doing everything we can to make it easy, fun and exciting when they get to Atlantic City. That’s what we are trying to do with the help of our employees at Bally’s, Caesars, Harrah’s and Showboat.

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What is the UAW doing? Calling our customers to tell them to stay away from our casinos.  And spending millions of dollars on negative ads to promote their lies – while thousands of their UAW brothers and sisters are out of work in Detroit.